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Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Services

Logo design

Year

2022

Client

Grindline Co.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Year

2022

The system automatically
 generates a fan

The system automatically
 generates a fan

Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Various professions, hobbies, character and so on

Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Various professions, hobbies, character and so on

Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Testimonial

Testimonial

Testimonial

"Elliot got what we were about instantly, no polish, just purpose. The new identity looks like how it feels to skate our streets."

Kay, Founder of Grindline Co.

Kay, Founder of Grindline Co.

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Black poster mock-up with white “GRINDLINE®” centred at the bottom against a grid overlay.

After the chat, the system
automatically
assigns ratings

Close-up of a black smartphone screen corner showing the Grindline app icon (black square with white “GRINDLINE®” and a red notification badge) next to the Mail icon, time reads 9:41.
Close-up of a black smartphone screen corner showing the Grindline app icon (black square with white “GRINDLINE®” and a red notification badge) next to the Mail icon, time reads 9:41.

Come and Upgrade
 your team

Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Various professions, hobbies,
character and so on

The system automatically
 generates a fan

Black poster mock-up with white “GRINDLINE®” centred at the bottom against a grid overlay.
Black poster mock-up with white “GRINDLINE®” centred at the bottom against a grid overlay.
Close-up of a black smartphone screen corner showing the Grindline app icon (black square with white “GRINDLINE®” and a red notification badge) next to the Mail icon, time reads 9:41.
Close-up of a black smartphone screen corner showing the Grindline app icon (black square with white “GRINDLINE®” and a red notification badge) next to the Mail icon, time reads 9:41.

Come and Upgade
 your team

Come and Upgade
 your team

Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.

Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Year

2022

Testimonial

Testimonial

"Elliot got what we were about instantly, no polish, just purpose. The new identity looks like how it feels to skate our streets."

Kay, Founder of Grindline Co.

Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.

Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.

Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.

Grindline is a skatewear brand built for movement, grit, and authenticity. The visual identity leans into heavy typography, raw textures, and a street-inspired tone, mirroring the culture it’s made for. Every element is built to feel fast, loud, and grounded in skate life.

Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”